What should you do if you’re in a small town that doesn’t seem to generate any search engine traffic (based on keyword searches you do)?
First you should know that getting traffic to a website is just one of a whole pile of strategies you can use for a brick and mortar business and NOT the most important
strategy.
For most businesses building relationships with their customers and prospects and following up with them is going to bring them the biggest return.
One obvious way to do that is with email marketing.
Think of how many people walk into a brick and mortar business in a month and what it would be worth to that business to capture their contact details and follow up with them automatically.
Here’s a video that explains the concept in a little detail…
The product From Offline Store Front To Online Gold sets out an out of the box email marketing strategy in detail.
Also most businesses are not using a whole range
of marketing strategies you could introduce to them…
Generally speaking the fast profits in a business are in improving their sales process and follow up…not in trying to bring in new business.
After that there’s usually good profits in creating referral systems (that can be done in a whole pile of innovative ways even with businesses that don’t ever usually ask for referrals).
If you’re having trouble understanding how you can help businesses without SEO then you should go study some marketing fundamentals.
Anything by Jay Abraham is great. You could also read my ebook Online Gold For The Offline Business.
When you grasp some simple marketing fundamentals you’ll be amazed at the opportunities and possibilities you see everywhere for helping businesses make more sales and profits.
Most businesses are not even scratching the surface of what they can do to:
# Turn more prospects into customers
# Get customers buying from them over and over
# Getting customers to buy MORE from them and
# Getting customers to send them high quality referrals.
Many of these things you can do or enhance using the internet with some quite simple skills and strategies.
And because you’ll be making the businesses you work with real profits often quite quickly it can be very lucrative for you AND your clients.
Finally don’t trust keyword search results. I have plenty of clients making some serious money with traffic from long tail search terms that don’t show up in any keyword tool and probably never will.
Some keyword phrases might only be searched for half a dozen times in a month but someone searching for that keyword phrase might be a highly qualified prospect worth thousands or tens of thousands of dollars to the right business in the right area.
Those types of keyword phrases are like gold.
They take no real work to rank high in the search engines (one page of targeted, quality content will usually do it) and they can keep bringing in high quality customers to a business for months and years to come.
Kindest regards,
Andrew Cavanagh