Did you ever see the Subway commercial with Jared?
He lost 240 pounds in a year eating Subway and walking to the Subway store…
What’s interesting about that
amazingly successful Subway ad is that it is an
excellent example of reframing a business.
Subway is a fast food business but with the Jared ad they reframed their business as a weight loss business.
They used the marketing strategies of the weight loss industry…the before and after photo, the diet plan, the story of a successful dieter.