Mobile traffic is vitally important. Around 60% of Google searches come from mobile devices (that includes searches people make in a home that also has a desktop or laptop computer).
In just a few weeks on April 21st Google’s new search engine algorithm will start rewarding sites that are mobile friendly with better rankings…and sites that aren’t mobile friendly will suffer.
This is a great opportunity to pick up new clients or to charge for add on services for existing clients getting their sites mobile friendly.
Here are some simple things you can do for your clients
to get them mobile friendly:
If they’re using a WordPress theme that isn’t optimized for mobile then update it or switch to one that is.
With many WordPress themes just updating to the latest version may be enough to get the site mobile friendly.
The best mobile friendly choice is a “mobile responsive” site or theme. This is where your site resizes to fit within the parameters of the mobile device being used.
Use Google’s mobile friendly test to see if the sites you’re working on meet Google’s mobile friendly criteria…
Doing this is vitally important. It’s not enough for a site to be mobile friendly. You want Google to see your site as mobile friendly based on the criteria they use.