The FREE Lunch Referral Strategy
On
this page I reveal an amazing way to combine any of the referral
strategies in your report "25 Different Ways To Get Paying Clients"
with # 24 the "Let's Party" strategy.
This strategy in its
entirety is an incredibly powerful way to convert a huge percentage of your referrals into paying clients.
It's the same strategy that the super wealthy, high powered politicians and business leaders all use.
Read on
to see how you can use the Free Lunch Referral Strategy to turn
clients and other referral sources into paying clients...often in 2
hours or less...
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How do presidents and high powered business people use the
Free Lunch Strategy to persuade? Read on to find out...
hen
it really comes down to it one of the biggest hurdles you need to get
over before a prospect hires you is the issue of trust.
If a
prospect doesn't trust you he's not going to write you a check for
$10,000 or $5,000 or even $500 no matter how great your ideas sound.
The
Free Lunch Referral Strategy is an amazing way to build trust before
you even sit down with a prospect...without having to send them
anything or have any contact with them in any way.
It sounds crazy but as soon as I explain this to you you'll be kicking yourself at the simplicity of this.
Step 1: Offer To Buy Lunch For
A Client Or Referral Source
You can send an email, letter in the mail, a postcard or simply call on the phone.
Most
people love a free lunch and if you already have a relationship with
someone (a joint venture partner, a referral source or a client)
they'll most likely be eager to have lunch with you...a FREE lunch is
just a bonus.
Here's the key to this strategy...
Tell them to bring a friend...
And not just any friend.
You
want them to call their best prospect for your services. Someone who
could really benefit if they hired you and someone who has to cash on
hand to hire you today.
You ask him to recommend you by saying something like:
"My friend is an expert at helping businesses like yours to make real sales and profits using the internet.
"I
was talking to him about how he might be able to help you and with a
bit of persuasion he was kind enough to offer to have lunch with us.
"He'd normally charge $xxx for a consultation...even over lunch but he's willing to talk to you as a favor for me.
"Personally I think you should hire him to help you if he's available but there's not going to be any pressure or hard sell.
"We'll
just get our heads together and see if we can come up with some ideas
that can help you make some more profits from your business then if you
decide to hire him it's up to you.
"If not you get a free lunch."
This is powerful...
Now think about this.
Before
you ever walk in the door someone has talked up your expertise and your
ability to help your prospect to make them real sales and profits.
And right there with you is going to be a client, or a joint venture partner or a referral source who has confidence in you.
When
you ask questions or suggest ideas you already have someone in your
corner agreeing with what you say...helping you to persuade your
prospect that it's in his best interests to do business with you every
step of the way.
A cool twist
on this strategy...
If one of your happy clients is a restaurant owner you can have your lunches there.
That means you might have two other people in your corner talking about how wonderful you are.
And
if you don't have a restaurant owner as a client then if you use this
strategy a lot then it's a great opportunity for you to talk to the
owner of the restaurant you go to.
Remember strategy # 4
"Make Your Money Pay" And
These 6 Other Strategies...
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If
you don't already have people willing to give you referrals then you're
missing out on potentially the most profitable, highest paying, easiest
to convert prospects you can get.
It's a veritable gold mine of clients.
You'll find multiple resources in the report "25 Different Ways To Get Paying
Clients" that will help you to set up a good number of these referral
sources.
Specifically see... |
# 1: The Out Of The Box Referral Strategy
# 2: Joint Venture Power
# 3: My Competition Is My Friend Strategy
# 6: Let Me Give You Money
# 14: Follow The Leader
# 24: Let's Party
Your Email To
Get The Ball Rolling
To
get the ball rolling you'll want to send an email or make a phone call
to the people you know who are already willing to give you referrals.
Here's an email you can customize and start sending right away.
What you say on the phone will be very similar to this...
Subject: Let me buy you and a friend lunch
Hi [firstname],
I appreciate you sending me referrals [agreeing to send me referrals] to business owners who might benefit from my services.
What
I'd like to do is to go to lunch with you and the person you think
could benefit the most from the services I offer.
My treat.
There
won't be any hard sell. I'll just ask some questions to see if I can
find a way to genuinely help his business and your friend can ask all
the questions he'd like to as well.
If you'd like to do this just give me a call on xxxx or reply to this email and we can set up the details.
Yours sincerely,
xxx xxx
If the lunch goes well you don't have to stop at one prospect!
You can offer to buy lunch again immediately after your lunch date.
Either
way you should call, email or write to thank your referral source for
their trust in you setting up the lunch and for their company.
You Don't Even
Need To Buy Lunch
You might think "what do I do if the prospect lives in another town or another country?"
That's not difficult.
You can
set up a conference call by telephone or
Skype where you and your referral source talk on the same line.